How to Choose an SEO Company in Albury Wodonga

January 10, 2023
Est. Reading: 12 minutes
How to Choose an SEO Company in Albury Wodonga

Finding an SEO company in Albury that you can trust is a difficult task. There are a lot of companies out there that will promise you the world, but unfortunately, many will just bring you down.


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It's important to find a company that has experience in the field and understands how to best optimise your website for search engine visibility.

You probably won't select someone on their ability to use Google Adwords to get their own business ranking for "Albury SEO"

You probably won't select a business you haven't heard of from other friends, family or colleagues that has proven results.

You probably won't select an SEO company in Albury that isn't actually from Albury. Unfortunately, searching "SEO Albury" on Google provides you with most companies that aren't local to Albury Wodonga. You want someone local who you can deal with face to face and who knows what they're doing. If you want us to find you, someone, then you can use our SEO page enquiry to get in contact. I'm up the road in Wagga Wagga so happy to work with an agency or travel down to meet direct.

How would I go about choosing the right company if I knew nothing about SEO

Look online for reviews of different SEO companies in Albury.

Check their phone number and address location first, and check online reviews on Facebook and the Google My business profile. Are these reviews legit? What other Google Marketing channels are they using?

Talk to friends and family who have had positive experiences with specific SEO companies.

Talking to friends can help you find you a digital marketing company in Albury that has proven capabilities in achieving business goals, especially for getting traffic. Pickings are going to be slim, though, and their is only going to be a few that know what they're doing with search engine optimisation (SEO), that's why talking to friends and families can often be the best source of finding a legitimate company

Ask around at your local business community.

The local Albury Business chamber is a great source of knowledge when trying to find local Albury-based businesses that can support your digital marketing needs and know enough about different SEO techniques to give you results.

Check out the company's website and see if they have any testimonials or articles about their work.

Again checking out a company's website for testimonials can be tricky as you never see people put up bad reviews on their site for their services. Google My Business or Facebook is probably a better source of truth when it comes to finding out what a business. is really like.

Talk to a representative from the company to get a feel for their approach and how they would go about working on your website.

Once you've made up your mind to contact a local SEO company in Albury, then you already have expectations on what they will do for your business. It's just checking that your expectations are in line with their processes. You don't want the detail, you just want to know that the SEO services they use to get results are white hat solutions that will increase sales. Part of this. is getting traffic and the other part is conversion.


A techie perspective for Albury Wodonga SEO


5 things to determine if a local SEO company in Albury knows what they are doing.


1. Pick someone from our Albury Services page offering SEO services in Albury?

If there isn't anyone listed, then you may need to choose someone by figuring out your own key priorities and expectations on what these services are going to achieve and how and what is going. to be offered to make these goals achievable.

2. Are they ranking at the top of search rankings for anything?

It's easy to tell everyone your the best but are they actually practising what they preach? Most Albury businesses offering SEO services will also be targeting Albury web design as a service. so do a search and if they are ranking for "Web design Albury" as well then this is probably a good indication they can get you ranked.

3. Organic search traffic is better than paid and has more extended gains?

If your SEO agency Albury tries to get you to use paid advertising, that's fine as a quick start to get traffic but what you really want is organic rankings, and in order to get organic rankings you need to choose someone who can describe the difference and at least some of the factors to how Google will rank your site to bring organic traffic.

4. What is an SEO strategy that an Albury marketing agency could use to improve your search engine optimisation?

There are many different strategies that agencies use to get a business ranked higher on Google. Most can be taken care of short term and don't require an ongoing SEO package to get some quick wins.

Here are seven SEO tactics that could be employed trying to rank your website and get more traffic:

  • Advanced on-page - If you ask your digital marketing agency what schema is and how you can use it to describe your page to Google better and get a blank look, you know to move on. It's easy for any agency to know what META is for page descriptions; even the length and the keywords within those descriptions are super important.
  • Link Building - Involves submitting your website address on other directories or leaving your address on comments and posts. There are many different techniques here to get links to your site.
  • Content Strategy - Involves the keywords in your content throughout your site. It may even involve some more advanced techniques,, which I hope to achieve through clustering related keywords to a seed article.
  • Rich Snippets - It's not easy to get rich snippets to display your website, but rich snippets are generally displayed as a result of schema, which I described in the advanced on-page item.
  • Keyword research - Using a tiered approach to targeting keywords that fit the level of the websites' capability to rank.
  • Services pages - services page structures are usually setup specifically in a way that makes sense to Google and the customer
  • Location pages - if your services extend to many locations, then location pages that talk not only about your services but the areas in which you offer those services can be helpful to get more traffic.

5. Choose an SEO company that measures your goals

If you ask a local Albury agency to measure your rank over the six months, they do a campaign and to report against their results and they are reluctant to then you know the agency are not outcomes-based and could just be after your money.  It's. not hard to measure a ranking for a keyword such. as "web design Albury" over time to see if improvements in the above tactics have had any results. My article on SEO Tier based tactics notes several tools that can be used to track performance.

Set these goals with your Albury agency up front and measure them as you go. Beware of anyone who is vague in their answers to why your business isn't achieving its business goals through their online tools.

Are you looking for a reliable Albury-Wodonga based SEO agency that can help your business grow revenue? Look no further than our team of experienced network of professionals.

We will help you optimise your website for search engines and increase traffic to your business.

Contact us today to learn more about our services.

SEO Services in Albury

  • Regional Web Developer has agencies based in Albury Wodonga, so our team knows precisely what local consumers are looking for and how to best position your brand.
  • At Regional Web Developer, we don’t just focus on getting you to the top of Google, Bing and Yahoo, but we also look at the bigger picture and target sites that your customers frequent.
  • We know what and where your highest value consumer is looking when it comes to your brand, and we pay attention to all of it.

local SEO expert in Albury

There's local, and then there's "local". How local is local. Be aware many Albury agencies may try to outsource search engine optimisation work overseas to save money and increase their margin. You want affordable SEO services packages for your business, but you don't want to have a middleman who takes most of the profit for themselves while paying pennies to some poor smuck in the Philipines to do the hard work.

Quality will be compromised and if they are outsourcing the ongoing mind-numbing tasks then shouldn't they be employing a junior to help with these and to build them up before sending work overseas?

What we would consider being a good SEO Strategy

Initial Audit

  • If you can't read or browse content efficiently and effectively on your mobile phone, you're likely to abandon the page altogether. Google's research proves this point, so be sure to optimize your content for mobile devices!
  • Almost one-third of all mobile users would not recommend a business with a poorly designed mobile website to their friends. Poor design can cause users to lose interest and obstruct their ability to quickly find the information they need. If your business relies on mobile web traffic, make sure your website is user-friendly and optimized for devices.
  • One of the most important signals for search engines to consider when ranking a page is the page title. A well-chosen title can help your page rank higher in search engine results pages (SERPs).
  • Search engines use page titles to figure out the focus of a web page and how it relates to current search terms. Titles can be important indicators of a website's content, so make sure they are catchy and accurately reflect your page.
  • If you want to optimise your website for search engines, it's important to include keywords that accurately describe the content on your site. For example, using geographical keywords can help your site rank higher in relevant searches.

Keyword Research

Keyword research can identify opportunities for clients and how their website may need to be structured in a way that it gets crawled more effectively. Understanding the search volume and trends of various keywords can help inform a website's content strategy. Keyword research can also identify related terms that may be worth targeting, as well as competitors who are ranking well for specific terms. It's important to note that keyword research should be done regularly in order to keep up with changing trends and to adjust your strategy accordingly.

Additionally, it's important to use a variety of tools in order to get an accurate picture of what is and isn't working. With the right combination of research, analysis, and implementation, clients can create content that resonates with their target audience and drives more organic traffic to their website.

Competitor Analysis

While we don't want to copy what our competitors are doing because your business has it's own set of unique offerings a competitor analysis can help establish some goals and benchmarks.  Start by researching your top 5 competitors, what services they offer and their prices. Analyzing their website, social media presence and customer reviews can give you a better idea of how they are positioning themselves in the market.

Once you have gathered all this information, compare it to your own business. What are you doing differently? What could you do better? How can you stand out from the competition and make sure that customers choose your business over theirs?

A competitor analysis can also help identify areas where you can improve your products or services. By looking at what your competitors are doing, you can get ideas for new features or services that you can offer. You can also look at the pricing strategies of your competitors and see if you can offer something that is more competitively priced than what they are offering.

Finally, use the competitor analysis to create an action plan for your business. Look at the areas where you need to focus on and develop a strategy for how

Content Creation

Content creation is time-consuming and is something best suited to a copywriter together with a subject matter expert in order to provide clarity around the content and value.  Content creation is the process of creating content such as blog posts, articles, press releases, video scripts, infographics and other forms of multimedia. It involves researching topics, gathering information and data, developing ideas, and writing and proofreading the material. Content creation also includes formatting the content for various channels, such as print, web, and email, and ensuring that the content is optimized for search engine optimization (SEO).

Content creation can be a daunting task, but it doesn’t have to be. To help streamline the process, start by following these five steps:

1. Define Your Audience: Who are you speaking to? What are their needs and interests? Understanding your audience is key to creating content that resonates.

2. Research Your Topic: Do your due diligence before diving into content creation. Research your topic thoroughly to ensure accuracy and credibility.

3. Develop Ideas: Brainstorm ideas for creating content, such as blog posts,

On-Page Optimisation

Search Engine Optimisation ranking is highly dependent on the on-page optimisation of web pages so that they load quickly and work on different devices.  This includes optimising the page's code, images, videos, and other elements.

Additionally, SEO ranking also depends on the use of specific keywords throughout the text, as well as the structure of the page. Off-page SEO focuses on building relationships with other websites and generating backlinks to a site in an effort to build its authority and improve its search engine rankings. This includes using social media platforms and other link-building strategies. Ultimately, a successful SEO campaign requires the integration of both on-page and off-page SEO practices.

Link Building

Internal Linking Structure

  • Internal links are links that go from one page on a domain to another page within the same domain.
  • When you link from one page on your website to another, this signals to search engines which page you deem to be the more important.
  • Internal links correlate your content and give Google an understanding of the structure of your site.

Backlinks Are Indispensable

  • Our SEO Agency Albury link building efforts focus on building clean, sustainable, and relevant links that will remain secure and unaffected through Google’s anticipated algorithm updates.
  • We concentrate on making stable, trustworthy, and relevant connections with other businesses and websites to generate a sustainable and healthy backlink profile.

Local SEO Drives Builds Local Leaders

  • Overall, the number of people relying on searches that include “near me” or “buy now” to find local products or services has increased by an insane 500% over the last couple of years. This proves that local SEO is more important than ever if you want to stay relevant in the modern business world.It’s essential for businesses to optimize their online presence for local searches, as it will bring them more customers and can help them stay ahead of the competition. Having a website that is optimized for local SEO is key. This means having a website that is mobile-friendly and has accurate information about your location and contact details. Additionally, having content that uses keywords related to your local area can help boost your visibility in search engine results.In addition to optimizing your website, there are a few other steps you can take to strengthen your local SEO. Creating accounts on popular review sites, such as Yelp and Google My Business, is an effective way to attract more customers and build brand recognition. You should also make sure to update your social media accounts regularly with interesting and relevant content. Finally, consider investing in targeted local advertising campaigns to increase awareness of your business in the

Google My Business for Trust & Local Visibility

  • Users depend heavily on GMB information for vital business information, contact details, website location and reviews from previous customers. It is important for businesses to ensure their GMB information is accurate and up-to-date so customers can easily find them and trust the information they are presented with.Businesses should regularly audit their GMB profile, making sure all the information is correct, that any new services they offer are included, and that their opening hours match those listed on their website or other online presence. They should also use the GMB dashboard to respond to customer reviews in a timely manner, as this will help maintain a positive online presence and help build trust in their brand.It is also important to optimize GMB content to ensure maximum visibility in search engine results. This can include adding images and videos to the listing, offering click-to-call options, and making sure there are no duplicate listings. Businesses should also add relevant keywords to their GMB profile to increase their chances of appearing in local search results.Finally, businesses should consider how they can encourage customers to leave

Reporting & Tracking

Google Analytics is the industry standard for reporting on a website and is easy enough for any freelancer or agency to install via their preference SEO tools. This will provide you the metrics on visitors and your most visited pages on your site.  Google Analytics will also provide you valuable insights on how users are interacting with your content, what devices are being used to view your website, and from where they are coming from. This can help you optimize your site for conversions and better understand your customer base. Additionally, by using Google’s Search Console tool, you can analyse the performance of your pages in search engine rankings and figure out ways to improve them. Last but not least, the use of social media analytics can help you understand how well your posts are doing and how engaged your followers are. All of these analytics tools together can provide invaluable insights into how to make your website more effective and successful.

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Jason Greenlees

About Jason Greenlees

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