Today's insight is on the southern satellite towns of Albury Wodonga and, again, specifically building the authority around "Albury SEO" so that we can rank no. 1.

The goal is to transfer the RWD authority and action to the best local SEO agency in Albury or keep work local for other towns like Beechworth SEO and Yackandandah SEO to cut out city-based agencies, overseas players and to leverage skills within members of RWD.

As of today as we grow Regional Web Developer's online organic profile we have a ranking of no. 3. Leveling Up from absolutely nowhere in particular in 30 days to a top 3 competitor with very little in the way of Domain Authority. Yes, some of the success lies in the Keyword Difficulty but still there's volume here and from my tier-based SEO article getting ranked in Albury we can see a lower volume can snowball your Authority in a particular area.

As of today, we have now five articles targeting SEO in the Albury area.

Building a search engine optimisation profile around a root keyword like "Albury SEO" and clustering several articles to see the content strategy in action has been excellent fun. Today I received a report from Google saying well done you've increased click-throughs by 200%.

A lot of this authority though is very, very volatile and can rock your rankings at a moment's notice. So by the time you read this who knows I might not be on Google ranking anymore. 🙁

Beechworth Victoria Web Designers and Agencies

Up front let's say the purpose of this article is not to take work away from the local economy in Beechworth. It is to simply identify those truly local people in the industry doing good work and to hook them in with some others in the area through the RWD network. Interesting RWD doesn't even have one. location page for Beechworth because we cut off at 20k population. I've listed Beechworth and Yack because I love these areas so much and admire the people that live here. If you have. website project and live in the Beechworth area you're spoilt for choice, keep your work local.

beechworth brewry

Let's talk about the area of the Indigo Shrire, I'm not by any means a local to any of these areas but spending loads of time down and around the Victorian border, south of Albury specifically for the purposes of mountain biking at Yackandanda I can tell some stories around the area. If you're a keen mountain biker this is the no.1 place to visit in my opinion with three distinct trails and a new trail called the epic indigo trail recently opened in 2021. I've ridden XC throughout the world and can tell you these trails are my favourite in Australia. There's a great review on Flow mountain bike recently about the Epic trail I'm planning on riding with the coming weeks with friends.

You can do Yack in a day and head to Beechworth for a Ned Kelly pie at the Beechworth bakery or better still go to the brewery that has some of the best pizzas I've also tasted with one of their Beechworth ciders it's a great day out.

SEO Strategy & Local Beechworth Agencies

Enough about the area, let's start with the best agencies in Beechworth and help some of these local businesses out. If your a small business in Beechworth you have a couple of good options but clearly knowing what their strengths are is also essential.

Beechworth is a small town of only 3,859 and is not an area where you will expect to get lots of web design business through SEO. In a small town like this, it's all about word of mouth and it's only big enough for one designer to live the ideal lifestyle. Satellite towns from Albury like Beechworth can be expensive with a lot of people looking for a quiet life.

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WWWART - I've been tracking these guys for a long while now and are the quiet achievers that absolutely can. Their strength is design although they claim web development which I think they are capable. I would say their current website doesn't do them justice in today's industry but who's does? They are also affiliated with a collaborative approach to creative services. Love it! Especially because fishbowl is local Beechworth,

They clearly target North East Victorian area with some other area-based SEO keywords.

They have a cracking Domain authority (DA) of 25/100 also higher than almost all Albury agencies partly due to age and also backlinks. Heaps and heaps of referring domain backlinks. Here's a list of their top 10 target keywords a little disappointing they aren't utilising their authority to good effect. More planning needed I'm guessing for content strategy in articles:

  • web design wangaratta (Pos 3)
  • Albury web design (Pos 15)
  • website design Albury (Pos 14) // If I was them I'd be pushing this one with some extra content strategy

Let's have a look under the hood to see 25/100 backlinks look like as from the outset this should be doing more for them in the Albury space.

I had a look at their top 10 backlinks but didn't want to share the secret sauce here. If you are an SEO agency around Albury then perhaps use your own tool to do a look like MozSemRush or my favourite AHREFs

If you are after a brochure website, then I'd go here first for basic website and branding needs.

They have a good set of case studies worth checking out. Some of them a few years old but still good. One that stood out to me was reset therapy even though it is Brisbane based it shows how a little agency from Beechworth can do great things.

Their site ticks a few of my technical boxes you will find few agencies doing in Albury, such as providing a lead capture in the way of free resource signup,  they actually have a content blog generating traffic with useful articles. Also, love the use of Wistia instead of just using a Youtube or Vimeo embed.

I also love the mentoring services she offers. Pixels and GA4 in use for analytics. Cloudflare and PWA for speed, caching and security. I think her mentoring site is a separate WordPress instance. This one scored a "B" while the base site scored a "C" on GT Metrix.

I must say I'm a bit excited for this group to see where this takes them if Fiona from WWWART ramps things up with her site and fishbowl she could dominate the Albury area if she's willing to expand the team. OGA is probably the only competitor with a similar DA.

They aren't currently ranking in the top 10 organically for anything "* Albury" which I would consider giving them good traction. Perhaps they just don't need it though. As I said at the start Small towns like Beechworth it's all word of mouth. Fiona has been doing her thing for over 20 years clearly knows how to do it well.  Expanding isn't always the end goal for many freelancers and agencies in regional Australia. Sometimes it's just. enjoying what they do.

I look forward to touching base with WWWART in 2023 to see if they are open to partnerships with the local out town in Wagga and to see if I can help be part of their story. I'm always down that way and I do love the Cider at the local brewery and am happy to buy you one if you wanted a chat.

Red Sally Studio

Red Sally Studio What a cool name, I'm imagining Sally is a red head but I could be totally wrong. Dam, I'm glad I'm in Wagga, not Beechworth or Albury. Did you read before population 3,859, but wait theirs even more agencies and designers yet to come.

Impressed it's WordPress and not SquareSpace or Wix, I can take the site seriously, quirky design the owner of Red Sally strength is absolutely 100% design. Check out her Indigo Shire Community Profile portfolio item . I would engage these guys for Branding work, many agencies and freelancers lead in with "Full service" but if I really pushed hard here with the analytics and SEO side of things Red sally would struggle Likewise you ask me to do some logo work and you may as well get your five your old to do it. I have no doubt red sally is doing good work here.

Gracebook vineyards is one of their sites and is a bit simple, lacks messaging for me despite the slideshow. I do like the logo work. St Annes Primary is the next example site as I felt they needed a second go. I've done a few school sites myself which tend to be designed by committee your beautiful creation never stays that way for long. Usually a school will see the website as a place to put information rather than a marketing tool St. Annes Primary North Albury is no different. Prospects are almost considered a given from the Catholic faith so why bother?

Overall Red Sally, if you need logo or brand I'd get a quote but not from websites. At least not the ones I saw.

Flat Elephant

Flat Elephant I'll be up front I contacted Tom a while back, and unlike many others, he actually responded. He's a white sheep farmer and I also have a customer who is also a white sheep farmer so had something to talk about. Anyway Tom's site attracting more traffic than many of the bigger teams in Albury. He's clearly doing something right and I'd totally give him a try.

What I love about his site is it's clean design, his logo is super simple, mechanical and a psychological bender. I'm sure there's a story there. 🙂 His portfolio page is steller and tells his story from Melbourne to Rutherglen to Beechworth.

Tom has a WordPress site as well, so big tick there; his work on Adaptology, helping people become innovators, is fantastic. Straightforward messaging, empathy, and you're the customer is the hero here. Donald Millar from StoryBrand would be happy.  UI/UX is good and not over complicated. "A" grade speed performance.

Tom appears as an all-rounder, personally, I'd prefer to see a specialist approach to share the work rather than burn out but I have no doubt he can do all things to a higher standard if you after your following new website.

North East Web Co

North East Web Co and the agencies and freelancers just keep on coming for Beechworth why you'd ever need to use a Sydney or Melbourne agency or beyond me.

Martin from North East has a great portfolio of work and is another professional in the area. I would say his strength is web development in the Northern Victorian areas. Looking at his work on this is quite a nice design but just not enough message or story.

I do like the simplicity of Ride Republic some of the visuals could be using better photography but sometimes this can be hard with a client budget.

North East Victoria Co Web Design Technical Facts

  • Uses Beaver Builder which is a good solid visual building tool you can get "A" grade performance out of although currently scores a "B" for performance on their agency site. That said the site looks pretty zippy. Impressive.
  • A solid hosting platform with WPEngine can also make website maintenance a little easier and their performance tools and rates are also pretty good. One of my "competitors" in Wagga also uses WPEngine and rates it when we do our monthly get-togethers.
  • Use of analytics by Google is there
  • Domain Authority is low at 1/100 but could be a relatively new site or domain.

North East Victoria Co (NEV Co) Web Design Marketing facts

  • The structure of site is straight into services - I would personally lead with the problem and a bit of empathy. Customer needs to be the hero. Also, use service type pages although could be a lot of work I feel this could help SEO. There's also alot on the table here which I can understand from a small town.
  • Second, up is Testimonials to establish the reliability and give confidence. For me yep, he's got what he needs here to hook me in.
  • Third, pricing structure - personally wouldn't go front page for pricing structure but then again a customer's first question is often how much is it going to be. I do love that it's not just $154 per hour and he has retainers. I would not use "fixed price" although customers love knowing how much things are going to be unless you know 110% it's going to take x amount of effort then your setting yourself up to be burnt but the "non-ideal" customer.

I'd love to see guys like Martin team up with WWWART collective in order to provide more assisted throughput for WWWART. Focus on what NEV Co is good at and leave the rest for WWWART and associates. The problem can sometimes be creatives agreeing on who does what and the technology used. Who get's to make what from Web hosting as an ongoing and care packages? I totally get it, we all have to make a wage for the family at the end of the day.

Other Albury SEO locations

Other location or areas from the South of Albury that would also use Albury SEO Services includes bright and Wangaratta SEO.

Next week we'll be looking at some of these other locations and creative businesses in these small towns.

Other things to consider picking a team from Beechworth

To be a successful website, you need continuous support from your team. Without regular updates and maintenance, your site can quickly lose users and credibility. Are you prepared to do this yourself?

If you’re looking for a fresh start with a new website or want to update your existing site to look its best, pick from one of the above or contact RWD to hook you up with a local.

Do not host your site with an "IT" provider.

The last little bit of advice is it might sound strange. Jase you're an IT guy, you went to uni and studied IT for three years in the 90s. Don't choose an IT company in Albury to host your website. Websites are marketing tools.

Key to this claim because there are three layers of online management and your web host an IT company will choose will only look after the first layer, you need a website company that does it all.

Most IT companies in Albury will simply outsource the layer 1 of hosting a site and charge the same dollars for it.

Keep your site hosted with professionals like those above who maintain a main focus on brand identity and message.

Finding an SEO company in Albury that you can trust is a difficult task. There are a lot of companies out there that will promise you the world, but unfortunately, many will just bring you down.


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It's important to find a company that has experience in the field and understands how to best optimise your website for search engine visibility.

You probably won't select someone on their ability to use Google Adwords to get their own business ranking for "Albury SEO"

You probably won't select a business you haven't heard of from other friends, family or colleagues that has proven results.

You probably won't select an SEO company in Albury that isn't actually from Albury. Unfortunately, searching "SEO Albury" on Google provides you with most companies that aren't local to Albury Wodonga. You want someone local who you can deal with face to face and who knows what they're doing. If you want us to find you, someone, then you can use our SEO page enquiry to get in contact. I'm up the road in Wagga Wagga so happy to work with an agency or travel down to meet direct.

How would I go about choosing the right company if I knew nothing about SEO

Look online for reviews of different SEO companies in Albury.

Check their phone number and address location first, and check online reviews on Facebook and the Google My business profile. Are these reviews legit? What other Google Marketing channels are they using?

Talk to friends and family who have had positive experiences with specific SEO companies.

Talking to friends can help you find you a digital marketing company in Albury that has proven capabilities in achieving business goals, especially for getting traffic. Pickings are going to be slim, though, and their is only going to be a few that know what they're doing with search engine optimisation (SEO), that's why talking to friends and families can often be the best source of finding a legitimate company

Ask around at your local business community.

The local Albury Business chamber is a great source of knowledge when trying to find local Albury-based businesses that can support your digital marketing needs and know enough about different SEO techniques to give you results.

Check out the company's website and see if they have any testimonials or articles about their work.

Again checking out a company's website for testimonials can be tricky as you never see people put up bad reviews on their site for their services. Google My Business or Facebook is probably a better source of truth when it comes to finding out what a business. is really like.

Talk to a representative from the company to get a feel for their approach and how they would go about working on your website.

Once you've made up your mind to contact a local SEO company in Albury, then you already have expectations on what they will do for your business. It's just checking that your expectations are in line with their processes. You don't want the detail, you just want to know that the SEO services they use to get results are white hat solutions that will increase sales. Part of this. is getting traffic and the other part is conversion.


A techie perspective for Albury Wodonga SEO


5 things to determine if a local SEO company in Albury knows what they are doing.


1. Pick someone from our Albury Services page offering SEO services in Albury?

If there isn't anyone listed, then you may need to choose someone by figuring out your own key priorities and expectations on what these services are going to achieve and how and what is going. to be offered to make these goals achievable.

2. Are they ranking at the top of search rankings for anything?

It's easy to tell everyone your the best but are they actually practising what they preach? Most Albury businesses offering SEO services will also be targeting Albury web design as a service. so do a search and if they are ranking for "Web design Albury" as well then this is probably a good indication they can get you ranked.

3. Organic search traffic is better than paid and has more extended gains?

If your SEO agency Albury tries to get you to use paid advertising, that's fine as a quick start to get traffic but what you really want is organic rankings, and in order to get organic rankings you need to choose someone who can describe the difference and at least some of the factors to how Google will rank your site to bring organic traffic.

4. What is an SEO strategy that an Albury marketing agency could use to improve your search engine optimisation?

There are many different strategies that agencies use to get a business ranked higher on Google. Most can be taken care of short term and don't require an ongoing SEO package to get some quick wins.

Here are seven SEO tactics that could be employed trying to rank your website and get more traffic:

  • Advanced on-page - If you ask your digital marketing agency what schema is and how you can use it to describe your page to Google better and get a blank look, you know to move on. It's easy for any agency to know what META is for page descriptions; even the length and the keywords within those descriptions are super important.
  • Link Building - Involves submitting your website address on other directories or leaving your address on comments and posts. There are many different techniques here to get links to your site.
  • Content Strategy - Involves the keywords in your content throughout your site. It may even involve some more advanced techniques,, which I hope to achieve through clustering related keywords to a seed article.
  • Rich Snippets - It's not easy to get rich snippets to display your website, but rich snippets are generally displayed as a result of schema, which I described in the advanced on-page item.
  • Keyword research - Using a tiered approach to targeting keywords that fit the level of the websites' capability to rank.
  • Services pages - services page structures are usually setup specifically in a way that makes sense to Google and the customer
  • Location pages - if your services extend to many locations, then location pages that talk not only about your services but the areas in which you offer those services can be helpful to get more traffic.

5. Choose an SEO company that measures your goals

If you ask a local Albury agency to measure your rank over the six months, they do a campaign and to report against their results and they are reluctant to then you know the agency are not outcomes-based and could just be after your money.  It's. not hard to measure a ranking for a keyword such. as "web design Albury" over time to see if improvements in the above tactics have had any results. My article on SEO Tier based tactics notes several tools that can be used to track performance.

Set these goals with your Albury agency up front and measure them as you go. Beware of anyone who is vague in their answers to why your business isn't achieving its business goals through their online tools.

Are you looking for a reliable Albury-Wodonga based SEO agency that can help your business grow revenue? Look no further than our team of experienced network of professionals.

We will help you optimise your website for search engines and increase traffic to your business.

Contact us today to learn more about our services.

SEO Services in Albury

  • Regional Web Developer has agencies based in Albury Wodonga, so our team knows precisely what local consumers are looking for and how to best position your brand.
  • At Regional Web Developer, we don’t just focus on getting you to the top of Google, Bing and Yahoo, but we also look at the bigger picture and target sites that your customers frequent.
  • We know what and where your highest value consumer is looking when it comes to your brand, and we pay attention to all of it.

local SEO expert in Albury

There's local, and then there's "local". How local is local. Be aware many Albury agencies may try to outsource search engine optimisation work overseas to save money and increase their margin. You want affordable SEO services packages for your business, but you don't want to have a middleman who takes most of the profit for themselves while paying pennies to some poor smuck in the Philipines to do the hard work.

Quality will be compromised and if they are outsourcing the ongoing mind-numbing tasks then shouldn't they be employing a junior to help with these and to build them up before sending work overseas?

What we would consider being a good SEO Strategy

Initial Audit

  • If you can't read or browse content efficiently and effectively on your mobile phone, you're likely to abandon the page altogether. Google's research proves this point, so be sure to optimize your content for mobile devices!
  • Almost one-third of all mobile users would not recommend a business with a poorly designed mobile website to their friends. Poor design can cause users to lose interest and obstruct their ability to quickly find the information they need. If your business relies on mobile web traffic, make sure your website is user-friendly and optimized for devices.
  • One of the most important signals for search engines to consider when ranking a page is the page title. A well-chosen title can help your page rank higher in search engine results pages (SERPs).
  • Search engines use page titles to figure out the focus of a web page and how it relates to current search terms. Titles can be important indicators of a website's content, so make sure they are catchy and accurately reflect your page.
  • If you want to optimise your website for search engines, it's important to include keywords that accurately describe the content on your site. For example, using geographical keywords can help your site rank higher in relevant searches.

Keyword Research

Keyword research can identify opportunities for clients and how their website may need to be structured in a way that it gets crawled more effectively. Understanding the search volume and trends of various keywords can help inform a website's content strategy. Keyword research can also identify related terms that may be worth targeting, as well as competitors who are ranking well for specific terms. It's important to note that keyword research should be done regularly in order to keep up with changing trends and to adjust your strategy accordingly.

Additionally, it's important to use a variety of tools in order to get an accurate picture of what is and isn't working. With the right combination of research, analysis, and implementation, clients can create content that resonates with their target audience and drives more organic traffic to their website.

Competitor Analysis

While we don't want to copy what our competitors are doing because your business has it's own set of unique offerings a competitor analysis can help establish some goals and benchmarks.  Start by researching your top 5 competitors, what services they offer and their prices. Analyzing their website, social media presence and customer reviews can give you a better idea of how they are positioning themselves in the market.

Once you have gathered all this information, compare it to your own business. What are you doing differently? What could you do better? How can you stand out from the competition and make sure that customers choose your business over theirs?

A competitor analysis can also help identify areas where you can improve your products or services. By looking at what your competitors are doing, you can get ideas for new features or services that you can offer. You can also look at the pricing strategies of your competitors and see if you can offer something that is more competitively priced than what they are offering.

Finally, use the competitor analysis to create an action plan for your business. Look at the areas where you need to focus on and develop a strategy for how

Content Creation

Content creation is time-consuming and is something best suited to a copywriter together with a subject matter expert in order to provide clarity around the content and value.  Content creation is the process of creating content such as blog posts, articles, press releases, video scripts, infographics and other forms of multimedia. It involves researching topics, gathering information and data, developing ideas, and writing and proofreading the material. Content creation also includes formatting the content for various channels, such as print, web, and email, and ensuring that the content is optimized for search engine optimization (SEO).

Content creation can be a daunting task, but it doesn’t have to be. To help streamline the process, start by following these five steps:

1. Define Your Audience: Who are you speaking to? What are their needs and interests? Understanding your audience is key to creating content that resonates.

2. Research Your Topic: Do your due diligence before diving into content creation. Research your topic thoroughly to ensure accuracy and credibility.

3. Develop Ideas: Brainstorm ideas for creating content, such as blog posts,

On-Page Optimisation

Search Engine Optimisation ranking is highly dependent on the on-page optimisation of web pages so that they load quickly and work on different devices.  This includes optimising the page's code, images, videos, and other elements.

Additionally, SEO ranking also depends on the use of specific keywords throughout the text, as well as the structure of the page. Off-page SEO focuses on building relationships with other websites and generating backlinks to a site in an effort to build its authority and improve its search engine rankings. This includes using social media platforms and other link-building strategies. Ultimately, a successful SEO campaign requires the integration of both on-page and off-page SEO practices.

Link Building

Internal Linking Structure

  • Internal links are links that go from one page on a domain to another page within the same domain.
  • When you link from one page on your website to another, this signals to search engines which page you deem to be the more important.
  • Internal links correlate your content and give Google an understanding of the structure of your site.

Backlinks Are Indispensable

  • Our SEO Agency Albury link building efforts focus on building clean, sustainable, and relevant links that will remain secure and unaffected through Google’s anticipated algorithm updates.
  • We concentrate on making stable, trustworthy, and relevant connections with other businesses and websites to generate a sustainable and healthy backlink profile.

Local SEO Drives Builds Local Leaders

  • Overall, the number of people relying on searches that include “near me” or “buy now” to find local products or services has increased by an insane 500% over the last couple of years. This proves that local SEO is more important than ever if you want to stay relevant in the modern business world.It’s essential for businesses to optimize their online presence for local searches, as it will bring them more customers and can help them stay ahead of the competition. Having a website that is optimized for local SEO is key. This means having a website that is mobile-friendly and has accurate information about your location and contact details. Additionally, having content that uses keywords related to your local area can help boost your visibility in search engine results.In addition to optimizing your website, there are a few other steps you can take to strengthen your local SEO. Creating accounts on popular review sites, such as Yelp and Google My Business, is an effective way to attract more customers and build brand recognition. You should also make sure to update your social media accounts regularly with interesting and relevant content. Finally, consider investing in targeted local advertising campaigns to increase awareness of your business in the

Google My Business for Trust & Local Visibility

  • Users depend heavily on GMB information for vital business information, contact details, website location and reviews from previous customers. It is important for businesses to ensure their GMB information is accurate and up-to-date so customers can easily find them and trust the information they are presented with.Businesses should regularly audit their GMB profile, making sure all the information is correct, that any new services they offer are included, and that their opening hours match those listed on their website or other online presence. They should also use the GMB dashboard to respond to customer reviews in a timely manner, as this will help maintain a positive online presence and help build trust in their brand.It is also important to optimize GMB content to ensure maximum visibility in search engine results. This can include adding images and videos to the listing, offering click-to-call options, and making sure there are no duplicate listings. Businesses should also add relevant keywords to their GMB profile to increase their chances of appearing in local search results.Finally, businesses should consider how they can encourage customers to leave

Reporting & Tracking

Google Analytics is the industry standard for reporting on a website and is easy enough for any freelancer or agency to install via their preference SEO tools. This will provide you the metrics on visitors and your most visited pages on your site.  Google Analytics will also provide you valuable insights on how users are interacting with your content, what devices are being used to view your website, and from where they are coming from. This can help you optimize your site for conversions and better understand your customer base. Additionally, by using Google’s Search Console tool, you can analyse the performance of your pages in search engine rankings and figure out ways to improve them. Last but not least, the use of social media analytics can help you understand how well your posts are doing and how engaged your followers are. All of these analytics tools together can provide invaluable insights into how to make your website more effective and successful.

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